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PROJECT 06
“All good things are wild and free.”
– Henry David Thoreau –
WILD ROOTS
Class:
Strategies for Branding - Spring 2018
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Assignment:
Brand a gardening company
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Professor:
Gordon Mortensen
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Category:
Brand, Print, Web Design
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Description/Include:
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Create a logo for a company that services the gardening and farming communities
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Decide on a market and personas
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Create brand strategy
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Create website and brand manual
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Solution:
The fix was going for a walk and collecting plant and leaf material and then quickly dipping them in various inks and paints. It ended up creating a very realistic and organic feel that I couldn’t create from just drawing on the computer or by hand.
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